Remember – What's in it for them. When you pitch to a reviewer or for an endorsement this includes you as an expert on the pulse of your market.

Book Review Pitch Example

Successful Book Review Pitch #2 and Sell Sheet

In response to a producer's query, Example of Pitch Package

Endorsement Pitch Letter with Bio and resulting Press Release

Press Release in response to hearing Oprah was working on a show on depression, Letter to Harpo in response to a phone request for a review copy